
There is a variety of different language used on the front cover of this NME magazine. There is a variety of different written language on the splash. Like the masthead for instance, NME is made to stand out as it is in red font with a white outline. This just denotates the title, new musical express. However it does connotate an other meaning. NME sounds like enemy, and seems to portray the view that the magazine is the enemy of mainstream 'popular' music. Other written language such as the main story preview right of centre on thesplash is also made to stand out from the image behind it. 'The bleeding heart of...' is written in a scrawley type of font, that is rough and messy. This connotates the type of audience that read the magazine are in the majority teenagers and other young adults, who are seen by other sections of society as scruffy, and perhaps looked down on.
There is also another piece of media language in the form of a picture. This image takes the size of almost the whole splash. This denotates an image of Pete Doherty who is an artist, well known in the media for his drug taking habits and his song writing ability. This image connotates the the audience type, as Pete Doherty is seen as i big figure in the world of alternative music. He has also been in the media for his countless drug taking and his imprisonment. This picture could be seen to show in one person how the youth of today is seen by other people. Also, the prejudice people perhaps think of young people. The fact that most people have seen Pete Doherty in the media for bad reasons, they believe that all people who follow the lifestyle that goes along with the magazine may turn out like him.The ideology of this magazine is about young adults and a particular lifestyle choice, the lifestyle choice for instance that is summed up by the image on the splash of this magazine.
The student type of lifestyle, going to gigs, drinking and drugs. The scruffy approach taken as a style by many who read the magazine. Another aspect of this is obviously the music taste, the fact that these people prefare alternative music that is'nt mainstream.The audience for this magazine would generally be for people who like alternative types of music and don't buy into the mainstream music scene.